7 Hottest Bookish Small Businesses to Splurge On

One of my 2019 goals was to give back to the community, so in this post, I want to boost some Indian bookish businesses to satisfy all your bookish merch dreams! I have personally interacted with all the shop owners mentioned even though I may not have bought from them (yet). Some are being run by busy high school entrepreneurs and the majority are by women, which makes me very happy to see. I’ve broken it up by the items they sell. Without wasting more time, let me introduce you to the people who will make you smile as you hand your money over to them!

7 Hottest Bookish Small Businesses to Splurge On | Nandini @ Unputdownable Books (post graphic image)

Bookmark Shops

1. Not Just Colours

I may be biased in putting this on top of the list, but the owner, Charvi, is one of my favourite persons on this planet, so I couldn’t resist. She is a wonderful and talented teen who juggles being a full-time student, book blogging, Bookstagram and this artsy shop she owns. She puts a lot of effort into giving her customers exactly what they want and is a joy to work with.

2. Nerdy Strokes

Run by three bookish and artsy friends, they got back into business just recently and are currently holding a giveaway to celebrate! They make some very pretty art and they also play with shapes to add a new dimension to the humble bookmark. If you’re a fan of Harry Potter, their shop has some really unique designs that will be noteworthy additions to your merch collection.

3. Inkblot

I discovered the shop through its most vocal supporter, Maressa, a Bookstagrammer I adore. Run by Diwita, the shop sells handmade bookmarks and custom art prints along with printed digitally designed products. She also has cool items like calendar notecards and designer notebooks.

7 Hottest Bookish Small Businesses - Bookmark Shops | Nandini @ Unputdownable Books (collage)

Bookish Candle Shops

4. Whispering Flames

Afia is another school-going badass whose two biggest loves are candle-making and bullet-journaling. She effortlessly manages a candle business and a stationery business along with academic coursework. Nearly all my Bookstagram pictures have a candle made by her because I admire her work so much!

5. The Candle Flame

This lovely shop was brought to my attention by Charvi, who was mentioned earlier, because of her absolute devotion to the Simon-inspired candle she got from here. Vasudha, the shop owner, is another student plus entrepreneur, because of which the shop will be on break until April this year due to exams. However, her quality is A+ and I’m honestly saving up to buy her products, especially her Percy Jackson-inspired candle.

7 Hottest Bookish Small Businesses - Booksih Candle Shops | Nandini @ Unputdownable Books (collage)

Bookish Subscription Services

6. The Bookling’s Crate

There are quite a few bookish subscription services in India now but I’ve been a returning customer only for this business. They are not only unapologetically bookish, always happy to help and make you feel like a part of their community, but their book choices each time are top notch. They reveal the books in advance and offer a wide selection to satisfy readers of pretty much every genre. They also acquire particular editions of books that are not so easily available in India and they are the sole reasons my physical TBR is threatening to topple over any second.

7. The Big Book Box

This book box is also one of my favourites mainly because they cater to bookworms with any kind of budget. Their book choices don’t always align with what I like to read, but nonetheless, I have bought a box for myself and another as a gift for my friend, as their quality is excellent. They also organize readalongs and in general do their best to promote reading in India, which is a mission I’m 100% behind.

7 Hottest Bookish Small Businesses - Bookish Subscription Boxes | Nandini @ Unputdownable Books (collage)

Let's discuss (blog graphic)

Do you collect bookish merch? Which bookish shops are your favourites? Let’s discuss in the comments section below!

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These small shops make the best bookish merch at affordable prices - 7 Hottest Bookish Small Businesses | Nandini @ Unputdownable Books

14 thoughts on “7 Hottest Bookish Small Businesses to Splurge On

    You really are my brand ambassador ❤️
    Thank you so much for your support and enthusiasm and I’m so happy you found Vasudha because of me! My Simon candle is almost completely burnt up and I’m waiting for her to come back. She has planned a huge sale and I just can’t wait! 😍😍

    Liked by 1 person

    1. Glad to be, Charvi! ♥️ When you have your rep search please choose me even though I have next to no followers, okay? 😂 Yes, I just can’t wait for her exams to end so I can empty my wallet on her candles. 😍


      1. Haha I did two when I just started out because they said “number of followers not taken into account” and then I realised that’s only true if you’re >1k so I stopped. 🙈 For those two also I struggled a lot. I find it impossible to talk about myself. I wish it were that simple! 🙄

        Liked by 1 person

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  4. This is a great idea for a post! I never buy book merch because of the cost of shipping and the exchange rate, with most companies in the US and me in Canada (and I don’t really neeeeed any of it ^^;). I should find out if someone has written a post like this for Canadian businesses, lol.

    Liked by 1 person

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